Mazda designs innovative Mazda MX-0 for LA Auto Show
Oct 28 2010
The LA Auto Show is on and for the seventh year running automakers have been invited to take part in their annual Design Challenge Competition. The result: some highly creative and visually stunning designs including the Mazda MX-0.
This year the competition focuses on ways the car industry can minimise resource consumption in the future. More specifically, the objectives are to “envision an efficient, light-weight, four passenger vehicle (not to exceed 1,000 lbs.), that is both comfortable and safe, while delivering satisfactory driving performance without sacrificing the styling consumers demand.”
A bit of a mouthful you might think, but nine design teams have taken on the challenge: General Motors, Honda, Maybach, Mercedes-Benz, Nissan, Smart, Toyota, Volvo and of course Mazda.
Mazda’s contribution is called Mazda MX-0 and is, as the name suggest, based on the design principles of the Mazda MX-5. It strives to achieve 3 main goals; zero weight, zero carbon and zero mass.
The design team explains: “Starting with the MX-5 as a benchmark, [we] carried out a systematic process of reduction and consolidation. We have redesigned each component in the MX-0 to carry out the functions of several MX-5 components, effectively replacing a multitude of MX-5 parts with fewer, simplified ones. Innovative lightweight materials have been used extensively to obsessively lower weight.”
(images from LA Auto Show)
Check out LA Auto Show’s homepage for more images and details on the competition, the design teams and previous winners.